Product Design & Strategy
For nearly two decades, I’ve transformed ideas into something substantial. I’m not afraid of a blank page or a complicated problem space - my diverse design and research background has made me comfortable with ambiguity and efficient at diving into discovery. I care about impact, from the emotional quality of a product or service, to the story it tells, to the value it provides.
I believe good products are services require a diversity of perspectives, balancing user and business needs as well as technical capabilities. I work to build relationships to deepen understanding, break down silos, and create outcome driven solutions and decisions.
Looking for product design advice? Reach out to me at Fathom Consulting.
Product Designer & Strategic Partner
For nearly two decades, I’ve transformed ideas into something substantial. I’m not afraid of a blank page or a complicated problem space - my diverse design and research background has made me comfortable with ambiguity and efficient at diving into discovery. I care about impact, from the emotional quality of a product or service, to the story it tells, to the value it provides.
I believe good products are services require a diversity of perspectives, balancing user and business needs as well as technical capabilities. I work to build relationships to deepen understanding, break down silos, and create outcome driven solutions and decisions.
Looking for product design advice? Reach out to me at Fathom Consulting.
What I Do
What I Do
Product Design
User Research
Facilitation
Strategy
Refinement
Relationship Building
How I Do It
Product Design
Bringing experts and families together in a mobile app
In 2023, Fayette County Public Schools launched an initiative to address low kindergarten readiness levels in their community. Early childhood educators in Lexington, KY had a wealth of knowledge but lacked the ability to share their resources with busy parents and caregivers. Working closely with these experts, I designed a native mobile app that enables educators to provide resources for parents, age specific events, and activities that encourage families to learn and grow together. Download from the App Store or Google Play.
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Discovery & Alignment
Bridging the divide between daily tasks and aspirational goals
An overly complicated execution of a great idea prevented expert consultants from showcasing their valuable insights. Through stakeholder alignment exercises and a series of user interviews, I unlocked research driven insights in order to outline a roadmap for an MVP that enables their experts to focus on their strengths and extend their client engagements. The product launched in Q1 of 2024.
User Research
Conducting a contextual inquiry to assess value
Sales leadership heard from multiple internal teams that a public facing product wasn’t as easy to sell as initially assumed. Through a series of contextual interviews, I discovered that despite high revenue generation and public popularity, inadequate communication between business systems and high touch point sales tactics drove down ROI. I combined a careful assessment of alternatives with my findings and presented leadership with opportunities for the future of the product.
Product Design
Bringing experts and families together in a mobile app
In 2023, Fayette County Public Schools launched an initiative to address low kindergarten readiness levels in their community. Early childhood educators in Lexington, KY had a wealth of knowledge but lacked the ability to share their resources with busy parents and caregivers. Working closely with these experts, I designed a native mobile app that enables educators to provide resources for parents, age specific events, and activities that encourage families to learn and grow together. Download from the App Store or Google Play.
Discovery & Alignment
Bridging the divide between daily tasks and aspirational goals
An overly complicated execution of a great idea prevented expert consultants from showcasing their valuable insights. Through stakeholder alignment exercises and a series of user interviews, I unlocked research driven insights in order to outline a roadmap for an MVP that enables their experts to focus on their strengths and extend their client engagements. The product launched in Q1 of 2024.
User Research
Conducting a contextual inquiry to assess value
Sales leadership heard from multiple internal teams that a public facing product wasn’t as easy to sell as initially assumed. Through a series of contextual interviews, I discovered that despite high revenue generation and public popularity, inadequate communication between business systems and high touch point sales tactics drove down ROI. I combined a careful assessment of alternatives with my findings and presented leadership with opportunities for the future of the product.
Why I Do It
Prior to flipping the switch to digital products in 2021, I designed and created physical products : ergonomic mascots, costumes, and art that educated and delighted adults and children in public spaces such as historic theaters, ball parks, and museums. More than just building appealing companies, products, and services, I believe in empowering communities through research driven, collaborative design.
I contribute to the design community through mentorship, speaking engagements, and leadership in local groups. I recently served as Treasurer of UXPA MN, a vibrant association of UX professionals at all stages of their careers.
If you're someone who wants to explore a career in UX, a designer looking for an empathetic ear, or even someone who just wants to talk through a problem space, please reach out.
Prior to flipping the switch to digital products in 2021, I designed and created physical products: ergonomic mascots, costumes, and art that educated and delighted adults and children in public spaces such as historic theaters, ball parks, and museums. More than just building appealing companies, products, and services, I believe in empowering communities through research driven collaborative design.
I contribute to the design community through mentorship, speaking engagements, and leadership in local groups. I recently served as Treasurer of UXPA MN, a vibrant association of UX professionals at all stages of their careers.
If you're someone who wants to explore a career in UX, a designer looking for an empathetic ear, or even someone who just wants to talk through a problem space, please reach out.
Prior to flipping the switch to digital products in 2021, I designed and created physical products: ergonomic mascots, costumes, and art that educated and delighted adults and children in public spaces such as historic theaters, ball parks, and museums. More than just building appealing companies, products, and services, I believe in empowering communities through research driven collaborative design.
I contribute to the design community through mentorship, speaking engagements, and leadership in local groups. I recently served as Treasurer of UXPA MN, a vibrant association of UX professionals at all stages of their careers.
If you're someone who wants to explore a career in UX, a designer looking for an empathetic ear, or even someone who just wants to talk through a problem space, please reach out.
Hear More
Advocating for user-centered decisions is at the core of my design practice. I was a guest on the Schmidt List podcast where I shared my thoughts on understanding broader context, not just immediate interactions with your product; balancing user desires, business goals, and technical possibilities; and the value of curiosity in the product development lifecycle.
In honor of the 2023 World Usability Day theme, Collaboration and Cooperation, a colleague and I spoke to Women in Product about my approach to gathering user feedback and our experiences with product roadmaps in an agency setting.
Advocating for user-centered decisions is at the core of my design practice. I was a guest on the Schmidt List podcast where I shared my thoughts on understanding broader context, not just immediate interactions with your product; balancing user desires, business goals, and technical possibilities; and the value of curiosity in the product development lifecycle.
In honor of the 2023 World Usability Day theme, Collaboration and Cooperation, a colleague and I spoke to Women in Product about my approach to gathering user feedback and our experiences with product roadmaps in an agency setting.